The goal was to position Disney Store as the ultimate Star Wars product destination through an exclusive omnichannel campaign, leading to a global retail takeover with prominent placement in hardlines, softlines, and toy categories. Collaborating closely with the studio, directors, and producers, my challenge was to create a franchise impact distinct from the theatrical marketing campaign.

Despite limited assets and many under embargo, we successfully crafted key art that prominently showcased the protagonists in a striking color palette, accompanied by a tagline exclusive to Disney Stores' marketing endeavors. Our focus on modularity played a vital role in accommodating the numerous products, events, and promotions seamlessly.

Our highly successful 360 integrated campaign made a significant impact across multiple channels, including PR, packaging, social media, out-of-home (OOH) advertising, environmental design, televised events, e-commerce, web, and printed marketing assets. This comprehensive approach led to viral social growth and resulted in a remarkable product sell-out.