GUTHY RENKER Crepe Erase

The Crepe Erase skin-care product launch blends science-backed skincare with aspirational beauty storytelling, delivering a luxurious yet results-driven experience. Through elegant packaging, soft yet confident typography, and a luminous color palette, the creative direction embodies effortless, age-defying beauty. Campaign visuals highlight real transformation, pairing authentic testimonials with high-touch lifestyle photography to evoke trust, confidence, and self-care.