WESTERN DIGITAL Black Friday/Cyber Monday Seasonal Marketing Campaign
Dubbed the "Super Bowl of retail," the 3rd annual event for WD e-commerce aimed to surpass Year-over-Year goals. To achieve this, we developed a striking, uncomplicated, and flexible visual approach that stood out in the crowded retail landscape, resulting in resounding success beyond revenue targets.
Project Role
Creative Concept
Art Direction
Design
Production
Go to Market
Ecommerce
Social Media
Vertical/Channel Marketing
Stakeholders
Ecommerce
Social Media
Channel Marketing, Affiliates Marketplaces
